Editorial Strategy
As a child, I dreamed of being Editor-in-Chief of international magazines. Since I entered the job market, I have worked in different media - TV, podcast, magazine, agency, and corporate environments - in all of them, I understood in practice that the editorial strategy is fundamental for any successful communication. Editorial Strategy is not only for journalistic vehicles, you must apply it to your brand as well.
​Creative Solutions
When consolidating an editorial strategy, I rely on creative writing, curation, and cultural intelligence. When it comes to brands, it's important to set the tone of communication, create consistency and leverage creative writing and content strategy to make your brand communication authentic and impactful.
Where I used writing and criativity to create editorial strategy:
ca-rrespondência
Cultural newsletter and a personal project, assumed as a virtual postcard, uniting creative leisure, travel impressions and human curation. I wrote about society, technology, art and behavior. I engaged a small digital community that subscribed to the newsletter and actively interacted in response to each issue.
Fazendo a Diferença
I participated in the conceptualization of the Fazendo A diferença brand, an event promoted by matter&co. I was responsible for writing all material for the event, such as commercial presentations for sponsors, website copy, creation of the manifesto, etc.
Histeria Feminina
​Produced, scripted, and hosted by me and Mariana Cavalcanti, Histeria Feminina is a podcast that proposes to create a conversation circle between women on the most diverse subjects. In this project, we sought to understand what it means to be a woman occupying different cultures and positions in the workplace.