Electoral Campaigns
Copywriting, Scriptwriting, Content Strategy,
During the 2022 Brazilian election campaign, I guided the digital communication strategy for candidates at the state and federal levels. I wrote slogans, wrote speeches for videos, conducted in-depth interviews, and oriented the digital content strategy.
Words are my thing, but I don't mind talking numbers...
50,000 votes in her first election run. Gleide Andrade was an unknown name in politics before running for federal deputy - a position with very little time for TV campaign in Brazil, hence, depends on a strong digital communication. She came from anonymity, and earned the trust of fifty thousand people. I was the woman behind her digital strategy.
Content Direction & Scriptwriting
Copy that resonates with the audience
During qualitative research, the slogan written by me was chosen, among others, as the best copy. Preferred by the public with over 80% approval, my slogan led the content strategy to the campaign of a Brazilian state deputy candidate. I also wrote the copy for the campaign flyers
